FORD - THE BOOST

CREATIVE & POST by FORMER CO.
CLIENT: FORD
AGENCY: GTB
PRODUCTION: MINDFIELD

A blender, a skateboard and a pitching machine. Three objects you’d never expect to get the Voltron treatment from a Ford EcoBoost engine. Perhaps more unexpected is that Dolph Lundgren—action star and übermensch—was there to shepherd us through the experience. 

We call it The Boost. A three-part, no-holds-barred showcase of one of Ford’s most efficient and powerful engines. How it augments these wimpy objects is pure weird science. 

Enjoy the technological carnage. Dolph wants you to.